Nistha Kaushal

The Problem

The 'tours, activities & experiences' segment is the third largest in the travel industry ($225B+), yet remains largely untapped. Static lists didn't convey what activities actually feel like, users bounced to YouTube/Instagram for validation, and engagement with experiences lagged far behind hotels & flights.

The Impact

The Problem

Users looking at car rentals on the product detail page lacked confidence to upgrade without restarting their search, causing missed revenue and decision friction. The hypothesis: if users can compare higher-tier cars and see the value difference directly on PDP, they'll upgrade without negatively impacting conversion.

The Impact

The Problem

50% of experience bookings happen after travellers arrive at their destination — but apps feel slower than asking a friend. Young spontaneous travellers need speed, social confidence, and hyper-local context. Current flows surface too many options, hide key logistics, and demand form-filling right when users have the least patience.

The Impact

The Problem

A meaningful drop-off before users reached a tour detail page. The blended funnel showed 72.1% Home → Product View — but splitting by new vs. returning revealed two completely different stories. New-user discovery was healthy at 84.7%. The real problem: ≈10,000 returning users treated as “drops” were actually owners who came back to resume, download, or navigate — not to shop.

The Impact

The Problem

Multiple teams shipping fast on components that grew by accident. No shared design language, inconsistent naming, duplicated work — designers recreating patterns instead of assembling them. The real cost wasn’t visual inconsistency. It was decision fatigue, slower delivery, and rising maintenance compounding with every release.

The Impact

The Problem

Design and advertising agencies rely heavily on premium fonts from platforms like Monotype, but managing access, licensing, and usage across teams is fragmented and risky. No clear visibility into who has access to what, non-compliant usage, and manual admin processes created both legal exposure and wasted time.

The Impact